Inter-organizational tensions in servitization: A dialectic process model

This study investigates inter-organizational tensions in servitization and develops a dialectic process model to better understand the emergent nature of servitization. Inter-organizational have gained increasing attention literature recently, but their role requires further research. By combining theory ARA framework from Industrial Marketing Purchasing (IMP) tradition, we develop that identifies as generative forces We present single case about implementation circular service proposition construction industry called “Façade-as-a-Service. Our results reveal multiple context how they emerged result contradictory relationship structures existing envisioned situations. found may be either anticipated direct clash between status quo an situation or unanticipated because are indirectly interdepend dimension. findings contribute by (i) extending knowledge on economy context, (ii) portraying integration competing interests, (iii) opening black box adopting framework.